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BSc (Hons) Marketing and Social Media with Foundation Year
A course delivered by
School of Business and Management
This BSc (Hons) Digital Marketing and Social Media course will provide you with modern skills that would make you an expert in this exciting, fast-growing, and continuously evolving sphere of marketing. The innovative techniques thought in this course will help students gain confidence in their abilities to plan, design and execute on complex digital marketing campaigns and deliver results for their businesses through marketing practices.
The course comes with an integrated foundation year to ensure the enrolled students are well prepared for their academic journey so that students are able to address any academic concerns they might have before the three-year programme begins.
As the students advance in the course, they will be taught elements of strategic planning in marketing, brand management, and how to use cutting edge analytic platforms to target audiences and measure campaign results.