This dual professional accredited MSc in Strategic Digital Marketing is designed for career switchers and professional marketers seeking to move into more senior roles. With a focus on practice-based learning and the integration of leading-edge digital tools and software, this course will teach you the core principles and skills of data-driven marketing, UX, Martech, critical thinking, brand building, leadership, and digital creativity. Graduates will have a deeper understanding of how to shape high-level marketing activities and manage creative global marketing plans successfully.